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The TeamFloral process

The TeamFloral process was created by Dan McManus. Dan has been advising florists since 1990 through publications such as Floral Finance, The Retail Florist and Flowers and Profits which he founded in 1996. Combined, his articles and webinars have touched virtually every flower shop in the country over the past 20 years. He’s helped hundreds of shops increase their sales.

Dan isn’t a professor in an ivory tower. The TeamFloral framework was created to help shops grow sales in an increasingly difficult marketplace. The process began from strategies that were already working for some of the most successful flowers shops in the country.

These “best practices” were combined into a system that any shop can implement to dramatically increase their revenue.