The higher you rank, the more traffic you get from Google. You are ranked differently in each area of town as the example below indicates. A ranking of 1 is the best position followed by 2 and 3. If you are higher than 3, you are invisible to online shoppers in that area.
If you rank 1st, 2nd, or 3rd position on a Google search, Google will position you ‘in the box’. The goal is to rank 1st position in as many areas as possible.
If you rank 4th position or higher, you won't be in the map box, and will lose nearly all the potential customers.
If your results are not as you'd hoped, don't worry. We’ve helped hundreds of shops increase their Google rankings