Profit

Succeeding with a Business Plan

Succeeding with a Business Plan

You’ve heard the saying, “If you don’t plan to succeed, you plan to fail.” A business plan is the journey to success. It’s also a strategy for making a profit because if you don’t plan for profit, you probably won’t achieve any. Plan for your (continued) success today and you’ll be better prepared to face the challenges of tomorrow.

GM’s Excellent Adventure: Profit Over Volume

Your goal should be profit, not volume. Whatever your position in the local marketplace, you want to compete on value, not price. Adding value to your product is the smarter way to go; free gift with purchase, two-for-one on selected items, and promotional discounts are all healthy ways to discount. I think it’s better to follow Toyota instead of GM in this scenario.