Your goal should be profit, not volume. Whatever your position in the local marketplace, you want to compete on value, not price. Adding value to your product is the smarter way to go; free gift with purchase, two-for-one on selected items, and promotional discounts are all healthy ways to discount. I think it’s better to follow Toyota instead of GM in this scenario.
Happy New Year! Ever thought about your management style? There are many different styles of managers and many ways to successfully manage. It is important to recognize yours, so you can enhance its strengths and shore up its weaknesses. A new year is a great time to check in with ourselves, establish new goals, and work out how we will accomplish those goals.